Manipulatiоn as a phenоmenоn оf the infоrmatiоn sосiety

The article touches upon the most urgent problem of information manipulation with aim influencing society. In sources is interpreted as use certain techniques and technologies, under influence which behavior people changes in direction necessary for manipulator. It noted that favorable conditions implementation technologies are formed society, information, knowledge play a special role. analysis existing theories allows us to consider society type at post-industrial stage development, production based on information. Various algorithms presenting used, from elementary dissemination cannot be verified its purposeful combination, taking into account peculiarities perception by different audiences, including specifics preferable communication channels. At stages development has own characteristics. today's biggest threat media. media today real force which, help messages, forms social attitudes influences change person's beliefs. process includes imposition stereotypes, thanks an individual reproduces patterns, thinking changes. results number sociological studies reveal features impact among authors note role imposing stereotypes through creation socially significant images, also act propaganda agitation tools.